Post by account_disabled on Dec 5, 2023 2:21:08 GMT -8
Through backlink analysis, you have an overview of all the main aspects that affect the authority and popularity of the analyzed site. Web Analytics tools SEO deals with analyzing actual data relating to site performance thanks to platforms such as: Google Analytics Google Search Console Google Tag Manager In this way you can check whether the estimated data relating to the positioning of the websites are consistent with the results actually obtained. External tools ( such as Semrush) generally produce more or less reliable traffic estimates based on the search volume calculated for each keyword and the position in the SERP detected. However, accessing direct monitoring tools such as Google Analytics allows you to verify the quality and quantity of the actual traffic achieved. For example, we may receive a large amount of visits but which cause a high bounce rate (exits without visiting other pages) perhaps because they come from an audience not in line with your target, or because the content does not reflect the premises. Excel or Google Spreadsheet Once in possession of reliable information, the SEO can use practical Excel sheets or Google spreadsheets to compare the results obtained and create intuitive reports for the client.
Thanks to Excel formulas, you can easily Telegram Number highlight the differences in performance between one period and another to evaluate the results and establish any improvements to be made. Furthermore, advanced knowledge of Excel allows you to save a lot of time during the analysis phase and for this reason I believe it is among the primary skills to develop. Other Optional SEO Skills Search engine optimization activities can be further improved by developing additional specific skills, including: Google Ads Technical and Programming Skills English language Google Ads Although Google Ads is a paid promotional tool, therefore relevant to SEM (while SEO aims to obtain qualified traffic for free in the medium and long term), it constitutes a source of useful data for the SEO expert. Studying the mechanisms of Google Ads allows you to understand more broadly the choices that Google will make and which will have repercussions on organic search.
From the dynamics that occur around searches for commercial terms and the competition it is possible to deduce useful information on the functioning of Google and the performance of the sectors followed. Technical and Programming Skills My opinion is that we need to learn everything that has an impact on SEO, but only to the point where this knowledge helps us communicate with other specialists. In this sense, having technical skills and learning the basics of programming (especially PHP) will help you in technical SEO and in communicating with the IT department. However, this does not mean that a good SEO Specialist must also be a programmer , indeed I believe that it is preferable to distinguish the professions. The SEO itself is the professional figure who understands the functioning of search engines and knows how to analyze the way in which they evaluate websites. The SEO professional and the developer are therefore two distinct roles or, in certain cases, be held by the same individual. We can therefore have SEOs who directly make technical changes to the sites , while others are responsible for guiding the web developer in implementing the corrections they consider appropriate. Therefore, although having programming skills is preferable, one should not think that an SEO who is not capable of direct development is not a worthy professional. English language In the Italian market, a good written and spoken knowledge of Italian is more than enough, but mastery of English is useful for optimizing multilingual sites .
Thanks to Excel formulas, you can easily Telegram Number highlight the differences in performance between one period and another to evaluate the results and establish any improvements to be made. Furthermore, advanced knowledge of Excel allows you to save a lot of time during the analysis phase and for this reason I believe it is among the primary skills to develop. Other Optional SEO Skills Search engine optimization activities can be further improved by developing additional specific skills, including: Google Ads Technical and Programming Skills English language Google Ads Although Google Ads is a paid promotional tool, therefore relevant to SEM (while SEO aims to obtain qualified traffic for free in the medium and long term), it constitutes a source of useful data for the SEO expert. Studying the mechanisms of Google Ads allows you to understand more broadly the choices that Google will make and which will have repercussions on organic search.
From the dynamics that occur around searches for commercial terms and the competition it is possible to deduce useful information on the functioning of Google and the performance of the sectors followed. Technical and Programming Skills My opinion is that we need to learn everything that has an impact on SEO, but only to the point where this knowledge helps us communicate with other specialists. In this sense, having technical skills and learning the basics of programming (especially PHP) will help you in technical SEO and in communicating with the IT department. However, this does not mean that a good SEO Specialist must also be a programmer , indeed I believe that it is preferable to distinguish the professions. The SEO itself is the professional figure who understands the functioning of search engines and knows how to analyze the way in which they evaluate websites. The SEO professional and the developer are therefore two distinct roles or, in certain cases, be held by the same individual. We can therefore have SEOs who directly make technical changes to the sites , while others are responsible for guiding the web developer in implementing the corrections they consider appropriate. Therefore, although having programming skills is preferable, one should not think that an SEO who is not capable of direct development is not a worthy professional. English language In the Italian market, a good written and spoken knowledge of Italian is more than enough, but mastery of English is useful for optimizing multilingual sites .