Taking a look at the history of interventions made in the account can be useful in interpreting significant changes in performance.



3. Adwords account review



From the performance analysis we move on to the evaluation of the advertising campaign and its optimization margins. Here the fresh look on the account must still be asserted.



If there are major problems in the organization of ad groups, distribution of keywords or setting up of campaigns, a reorganization is planned in search of the optimal combination between services offered and demand from the online market .



Optimize adwords ppc campaign



It is important to check that:



The geolocalization and the languages ​​selected are appropriate to the objectives of the campaigns;

The target devices and campaign settings in general are correct;

Campaigns and ad groups are organized on a thematic basis;

There is strong consistency between your target keywords and the ad groups they are placed in;

Ad creatives are in line with the keywords Phone Number List they compete for;

There are no overlaps: the same keywords targeted by different ad groups competing with each other;

Were negative keywords entered?

4. Campaign optimization



After correcting the main structural defects, the ppc advertising campaign is studied to optimize the performance of all factors :



Low quality score keywords

Keywords below the first page;

Campaigns limited by budget;

Brand keyword market not saturated by the offer;




Lost impressions due to too low bids;

Poorly performing ads due to low creative quality<;/li>

Presence of negative matching keywords;

Are the landing page URLs correct?

Is the quality of the landing pages adequate?

Campaign optimization also involves optimizing adwords ads. To this end, it is essential to focus on the indications offered by the Quality Score to the Adwords specialist.