Post by nurnobisorker14 on Oct 30, 2024 19:45:31 GMT -8
Large companies and small businesses have long since transferred sales to the online plane. Online sales are always allowed, even in conditions of strict quarantine, and for many companies this is also a chance to stay afloat in the age of fierce competition. Next, we will consider how to open an online store from scratch. 10 simple steps will help you save a lot of money, make a quick start in the field of online sales and automate trading processes.
Contents hide
1) How much does it cost to open an online store
2) 10 steps to open an online store
2.1) Step 1 – defining a niche, studying competitors and target audience
2.2) Step 2 – determine the price category of the goods
2.3) Step 3 – Search for suppliers
2.4) Step 4 – legal registration
2.5) Step 5 – working on a business plan
2.6) Step 6 – creating a website and choosing a design
2.7) Step 7 – adding products to the site and setting up payment
2.8) Step 8 – Setting up delivery
2.9) Step 9 – Marketing and Advertising
2.10) Step 10 – analytics setup
3) Conclusion
How much does it cost to open an online store
The cost of an online store directly depends on the functionality of the site, the range, the number of services integrated into the system, as well as a bulk email campaigns number of other factors. The minimum budget at the start is from 60 thousand rubles. Sometimes opening a site for online sales can reach 500 thousand rubles. Everything depends on the design, engine, functionality and the number of goods presented.
The costs of an online store consist of the following items:
IP registration – about 800 rubles;
current account maintenance – 1 thousand rubles;
hosting registration – from 300 rubles and up;
domain registration – 200-300 rubles;
website creation and maintenance – about 1 thousand rubles;
batch of goods – from 30 thousand rubles;
using an online cash register – from 1700 and up;
delivery services – from 5 thousand rubles and up;
advertising and promotion – from 10 thousand rubles.
The minimum cost of launching an online store, taking into account the registration of an individual entrepreneur, is about 60 thousand rubles, but it can increase if you need to connect additional services or use other advertising channels.
Before implementing additional services, it is necessary to calculate the profitability of sales. There is a formula for this, according to which the profit before taxes must be divided by the net revenue and multiplied by 100%.
Increase your sales with Mokka
10 Steps to Opening an Online Store
To create and launch an online store, you need to follow steps that will help you analyze the niche, launch the site, attract the target audience and automate most of the work processes. There is no need to master deep technical knowledge. It is enough to conduct a series of studies and adhere to a simple plan, which consists of 10 steps.
Step 1 – Defining a Niche, Studying Competitors and Target Audience
Before opening an online store, you need to research:
Niche. Pay attention to the products that are in the greatest demand among consumers. The volume of demand in the selected area can be checked using the Yandex.Wordstat service. To create a complete picture, you should check the statistics by region and time of year, especially if we are talking about seasonal products.
Target audience. It is important to understand the portrait of the target audience, which will allow you to attract new customers and increase sales. As a result, you will be able to present a truly useful and in-demand product.
Assortment. Consider what products should be included in the core assortment and whether it is worth expanding in the future.
A memorable name. It should be completely consistent with the chosen niche. Use the name when registering a domain name and do not forget to patent the trademark.
Competitors. Analyze all successful players in your field. Study the design, structure, content of online stores and think about what can be implemented in practice to do better than them.
Step 2 – Determine the price category of the goods
For new entrepreneurs, it is better to start with a narrow price category that can provide an acceptable income. Over time, steps can be taken to expand the price segment.
When determining the price category, consider:
Portrait of the target audience.
The share of spontaneous purchases. Budget products are much more often among impulse purchases compared to expensive ones.
The number of advertising channels used to attract new customers.
Slogans that will interest the target audience.
The overall design of the website and individual product cards directly depends on the choice of the price category in which you will work. The higher the price segment, the more information about the product and the seller should be on the website. The client should receive answers to all of his questions.
Step 3 – Finding Suppliers
In order for a business to be competitive and develop, it is necessary to find a reliable supplier who clearly fulfills his obligations, does not disrupt the delivery schedule and offers reasonable terms of cooperation.
When choosing a supplier, you need to consider:
Frequency and volume of purchases.
Cooperation scheme.
Dealer and manufacturer terms and conditions.
The search for a supplier largely depends on the volume of purchased lots. Dealers work with small lots of goods, but often inflate prices. Manufacturers offer customers wholesale prices for purchases, but the terms of cooperation are not always favorable for beginning businessmen. A supplier can be found among domestic and foreign partners. Here, much depends on the category of goods sold.
To find a supplier you should:
Use search engines, not just the top ten. Carefully work through a hundred results in the search results, comparing the terms of cooperation of each partner.
Visit local fairs. Often at such events, manufacturers offer goods at low and favorable prices.
Contact local manufacturers who have an established work scheme and are ready to offer favorable terms of cooperation.
Work out suppliers of direct competitors. The product packaging always indicates the company responsible for certification and distribution of the product.
Explore online directories. They contain information about domestic and international companies.
Once the choice is made, call the partner to discuss all the details of cooperation and sign the contract. At the first contact, you should find out where the supplier's warehouses are located, clarify the availability of certificates and other documentation. The issue of provision should be resolved before creating and filling the online store.
Step 4 – Legal registration
It is most profitable for a beginning entrepreneur to register as an individual entrepreneur. This form of registration has a number of advantages and allows for minimal reporting at the end of the year.
The tax rate for individual entrepreneurs is lower than for legal entities. It is necessary to immediately select the taxation system. In most cases, the simplified tax system is chosen to pay taxes in the amount of 6% of turnover. The second tax rate option provides for the payment of 15% of the difference between the expenses and income of the enterprise.
You can register a company yourself or order legal support from professionals. Think about whether the company needs an account, a seal, a legal address. An account is necessary for an LLC, but individual entrepreneurs can register it on a voluntary basis. Having a legal address significantly increases customer confidence in the online store.
Contents hide
1) How much does it cost to open an online store
2) 10 steps to open an online store
2.1) Step 1 – defining a niche, studying competitors and target audience
2.2) Step 2 – determine the price category of the goods
2.3) Step 3 – Search for suppliers
2.4) Step 4 – legal registration
2.5) Step 5 – working on a business plan
2.6) Step 6 – creating a website and choosing a design
2.7) Step 7 – adding products to the site and setting up payment
2.8) Step 8 – Setting up delivery
2.9) Step 9 – Marketing and Advertising
2.10) Step 10 – analytics setup
3) Conclusion
How much does it cost to open an online store
The cost of an online store directly depends on the functionality of the site, the range, the number of services integrated into the system, as well as a bulk email campaigns number of other factors. The minimum budget at the start is from 60 thousand rubles. Sometimes opening a site for online sales can reach 500 thousand rubles. Everything depends on the design, engine, functionality and the number of goods presented.
The costs of an online store consist of the following items:
IP registration – about 800 rubles;
current account maintenance – 1 thousand rubles;
hosting registration – from 300 rubles and up;
domain registration – 200-300 rubles;
website creation and maintenance – about 1 thousand rubles;
batch of goods – from 30 thousand rubles;
using an online cash register – from 1700 and up;
delivery services – from 5 thousand rubles and up;
advertising and promotion – from 10 thousand rubles.
The minimum cost of launching an online store, taking into account the registration of an individual entrepreneur, is about 60 thousand rubles, but it can increase if you need to connect additional services or use other advertising channels.
Before implementing additional services, it is necessary to calculate the profitability of sales. There is a formula for this, according to which the profit before taxes must be divided by the net revenue and multiplied by 100%.
Increase your sales with Mokka
10 Steps to Opening an Online Store
To create and launch an online store, you need to follow steps that will help you analyze the niche, launch the site, attract the target audience and automate most of the work processes. There is no need to master deep technical knowledge. It is enough to conduct a series of studies and adhere to a simple plan, which consists of 10 steps.
Step 1 – Defining a Niche, Studying Competitors and Target Audience
Before opening an online store, you need to research:
Niche. Pay attention to the products that are in the greatest demand among consumers. The volume of demand in the selected area can be checked using the Yandex.Wordstat service. To create a complete picture, you should check the statistics by region and time of year, especially if we are talking about seasonal products.
Target audience. It is important to understand the portrait of the target audience, which will allow you to attract new customers and increase sales. As a result, you will be able to present a truly useful and in-demand product.
Assortment. Consider what products should be included in the core assortment and whether it is worth expanding in the future.
A memorable name. It should be completely consistent with the chosen niche. Use the name when registering a domain name and do not forget to patent the trademark.
Competitors. Analyze all successful players in your field. Study the design, structure, content of online stores and think about what can be implemented in practice to do better than them.
Step 2 – Determine the price category of the goods
For new entrepreneurs, it is better to start with a narrow price category that can provide an acceptable income. Over time, steps can be taken to expand the price segment.
When determining the price category, consider:
Portrait of the target audience.
The share of spontaneous purchases. Budget products are much more often among impulse purchases compared to expensive ones.
The number of advertising channels used to attract new customers.
Slogans that will interest the target audience.
The overall design of the website and individual product cards directly depends on the choice of the price category in which you will work. The higher the price segment, the more information about the product and the seller should be on the website. The client should receive answers to all of his questions.
Step 3 – Finding Suppliers
In order for a business to be competitive and develop, it is necessary to find a reliable supplier who clearly fulfills his obligations, does not disrupt the delivery schedule and offers reasonable terms of cooperation.
When choosing a supplier, you need to consider:
Frequency and volume of purchases.
Cooperation scheme.
Dealer and manufacturer terms and conditions.
The search for a supplier largely depends on the volume of purchased lots. Dealers work with small lots of goods, but often inflate prices. Manufacturers offer customers wholesale prices for purchases, but the terms of cooperation are not always favorable for beginning businessmen. A supplier can be found among domestic and foreign partners. Here, much depends on the category of goods sold.
To find a supplier you should:
Use search engines, not just the top ten. Carefully work through a hundred results in the search results, comparing the terms of cooperation of each partner.
Visit local fairs. Often at such events, manufacturers offer goods at low and favorable prices.
Contact local manufacturers who have an established work scheme and are ready to offer favorable terms of cooperation.
Work out suppliers of direct competitors. The product packaging always indicates the company responsible for certification and distribution of the product.
Explore online directories. They contain information about domestic and international companies.
Once the choice is made, call the partner to discuss all the details of cooperation and sign the contract. At the first contact, you should find out where the supplier's warehouses are located, clarify the availability of certificates and other documentation. The issue of provision should be resolved before creating and filling the online store.
Step 4 – Legal registration
It is most profitable for a beginning entrepreneur to register as an individual entrepreneur. This form of registration has a number of advantages and allows for minimal reporting at the end of the year.
The tax rate for individual entrepreneurs is lower than for legal entities. It is necessary to immediately select the taxation system. In most cases, the simplified tax system is chosen to pay taxes in the amount of 6% of turnover. The second tax rate option provides for the payment of 15% of the difference between the expenses and income of the enterprise.
You can register a company yourself or order legal support from professionals. Think about whether the company needs an account, a seal, a legal address. An account is necessary for an LLC, but individual entrepreneurs can register it on a voluntary basis. Having a legal address significantly increases customer confidence in the online store.