Black Friday is one of the most important dates for e-commerce and retail sales in general, being a crucial moment for companies to increase their sales and win new customers.



SMS Marketing is one of the most efficient tools for promoting offers, discounts and promotions at this time of year.



However, to make the most of this opportunity, it is essential to plan your digital marketing strategy in advance.



Planning your digital strategy in advance can on page seo service make all the difference to successful Black Friday sales.



According to research carried out by Ebit/Nielsen , revenue indicates that sales made via smartphone represented 52% in 2022.



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Plan your digital strategy in advance for Black Friday.

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In this context, it is essential that companies are prepared to meet the increased demand and ensure a good shopping experience for customers.







Plan your digital strategy in advance for Black Friday.

Set your goals

Before you start planning your digital marketing strategy, it is essential to define your campaign objectives. What is your expected revenue? How many new customers do you expect to attract? How many sales do you expect to make?



Defining campaign objectives is important to guide actions and evaluate the campaign's performance at the end.