Post by account_disabled on Oct 31, 2023 20:23:13 GMT -8
The reasons for the spread of B2B content marketing If until a few years ago the so-called interruption marketing was the standard followed by companies, now the market is more demanding regarding the methods used to capture the attention of potential customers. What has changed? A fundamental aspect is the importance that the company's authority plays today in the sales process . 95% of B2B buyers say they are much more likely to rely on those who provide informative and educational content (source: Demand Gen Report.
This is because they are much more likely to work with a company that they wedding photo editing service have learned a lot from, that has guided them through their challenges and that has proven itself to be an expert in its field. Content marketing is that area of strategy that uses high-value written or visual content to drive user decision-making towards a product or service. Content marketing in b2b sales Very often we hear about content marketing without focusing on the value of this practice for the sales force . New Call-to-action.
In reality, this approach creates a very strong connection between the marketing and commercial areas: marketing contents are based on the information that sellers obtain every day from interactions with customers and prospects (for example, the reasons that lead them to be interested to the product in question, the questions that are asked, their evaluation metrics, the most frequent problems, and so on). On the other hand, the sales team can leverage insights from colleagues to strengthen sales techniques and provide prospects with the materials in question.
This is because they are much more likely to work with a company that they wedding photo editing service have learned a lot from, that has guided them through their challenges and that has proven itself to be an expert in its field. Content marketing is that area of strategy that uses high-value written or visual content to drive user decision-making towards a product or service. Content marketing in b2b sales Very often we hear about content marketing without focusing on the value of this practice for the sales force . New Call-to-action.
In reality, this approach creates a very strong connection between the marketing and commercial areas: marketing contents are based on the information that sellers obtain every day from interactions with customers and prospects (for example, the reasons that lead them to be interested to the product in question, the questions that are asked, their evaluation metrics, the most frequent problems, and so on). On the other hand, the sales team can leverage insights from colleagues to strengthen sales techniques and provide prospects with the materials in question.