Landing page copy, ebook titles, and more, so your content truly resonates with the right people. . Remember: you should not make assumptions about your buyer personas. Your lead nurturing content - and all content in general - should be based on research and known facts. Buyer Persona Acquisition Strategy 3. Establish campaign objectives If your goal when setting up a lead nurturing campaign is to get more leads, try to be a little more specific. If you've taken a leadership course, you'll have heard of SMART goals: specific, measurable, attainable, realistic, and timely.

This also applies to inbound marketing. Having specific goals tied to your sales process and the people you target will help you create content that aligns with these goals and improve your reporting on philippines photo editor lead nurturing campaign performance. Try this formula to create more specific objectives for your lead nurturing campaign: “Increase the number Here are some ideas you can use to build your own SMART goals for your lead nurturing.



Increase the number of leads moving from the awareness phase to the consideration phase by 10% month over month Increase the number of MQLs converted to SQLs by 20% in the next three months Recapture 50% of potential clients who fell by the wayside or who were not qualified this year. 4. Map your content Mapping your content involves: Find the logical paths your potential customers take through the Buyer's Journey from first contact to purchase.