Post by account_disabled on Dec 5, 2023 1:41:07 GMT -8
In fact, generic keywords attract greater traffic than specific ones and for this reason they are more sought after and present greater competition. Focusing on long tail keywords, on the other hand, consists of directing one's efforts towards topics not covered by larger players, on which it is therefore easier to position oneself. Overall, the total traffic achieved by targeting specific keywords is greater than that which would be achieved by working on the search engine positioning of a smaller number of generic keywords. What are Long Tail Keywords? Long tail keywords are keywords that focus on more specific topics than their generic equivalents. They are therefore characterized by smaller search volumes compared to the most searched for generic keywords. Taken advantage of as a whole, long tail keywords allow you to generate more consistent traffic than what you would get by focusing on short-heads, which in fact are keywords with high search volumes and very strong competition.
Long tail keywords are more focused on certain Phone Number opics than dry ones, which refer to broader topics. Working on a long tail strategy therefore allows you to focus on queries that reflect very specific user needs rather than more generic ones. Long-tail keywords are typically made up of 4 or more terms , while short-tail keywords are made up of 1 to 3 search terms. This is because queries with a greater number of terms represent a more limited topic, while search queries with one or two terms indicate a broader topic. What does Long Tail Keyword Theory represent? The long tail theory (theorized in 2004 by Chris Anderson) states that it is more convenient to focus on a series of keywords focused on very specific topics, even if they have a low search volume. This is because it means facing less competition than you have to overcome in the case of keywords with large search volumes, as they are more generic. Long Tail SEO Theory To be clear, a long tail keyword like "Nike running shoes" is a more specific formula than the generic key "nike shoes", as well as less sought after than the latter.
However, the specific keyword allows the topic to be discussed to be defined more appropriately and to answer questions from the public more efficiently. How to exploit the Long Tail Keyword theory for your SEO strategy Generic keywords, due to their considerable search volumes, attract the attention of many more competitors than long-tail keywords. Among them, established companies with larger budgets which consequently have greater possibilities of managing the most profitable market sectors. Focusing on generic keywords therefore proves to be a very expensive strategy in terms of time and economic resources, with reduced chances of success due to consolidated competition. Businesses that are not sufficiently established can instead turn to more defined niches, which perhaps the competition has no interest in covering. Thanks to their targeted activities, companies can position themselves as suppliers of content and products relevant to specific market segments. Businesses can therefore respond in a more relevant way to the needs of a certain and specific type of audience .
Long tail keywords are more focused on certain Phone Number opics than dry ones, which refer to broader topics. Working on a long tail strategy therefore allows you to focus on queries that reflect very specific user needs rather than more generic ones. Long-tail keywords are typically made up of 4 or more terms , while short-tail keywords are made up of 1 to 3 search terms. This is because queries with a greater number of terms represent a more limited topic, while search queries with one or two terms indicate a broader topic. What does Long Tail Keyword Theory represent? The long tail theory (theorized in 2004 by Chris Anderson) states that it is more convenient to focus on a series of keywords focused on very specific topics, even if they have a low search volume. This is because it means facing less competition than you have to overcome in the case of keywords with large search volumes, as they are more generic. Long Tail SEO Theory To be clear, a long tail keyword like "Nike running shoes" is a more specific formula than the generic key "nike shoes", as well as less sought after than the latter.
However, the specific keyword allows the topic to be discussed to be defined more appropriately and to answer questions from the public more efficiently. How to exploit the Long Tail Keyword theory for your SEO strategy Generic keywords, due to their considerable search volumes, attract the attention of many more competitors than long-tail keywords. Among them, established companies with larger budgets which consequently have greater possibilities of managing the most profitable market sectors. Focusing on generic keywords therefore proves to be a very expensive strategy in terms of time and economic resources, with reduced chances of success due to consolidated competition. Businesses that are not sufficiently established can instead turn to more defined niches, which perhaps the competition has no interest in covering. Thanks to their targeted activities, companies can position themselves as suppliers of content and products relevant to specific market segments. Businesses can therefore respond in a more relevant way to the needs of a certain and specific type of audience .